By Innovation Only Recap


Everything Apple announced in the Sept 10 keynote

The “By innovation only” Apple Event took place the other day and we were very excited for all the announcements, especially the iPhone updates! If you didn’t catch the keynote yourself, here’s what you need to know:

Apple Arcade and Apple TV+


Apple TV+ is the new video streaming subscription service. Launching November 1, this service will also cost $5.99 per month and will include Family Sharing access.

The exciting news is if you buy any Mac, iPhone, iPad or Apple TV starting now, you’ll get a whole year of Apple TV+ for free! The service will be launching with five original TV shows and more will be added every month.

The first things to be announced were updates to two of Apple’s upcoming services, Apple Arcade and AppleTV+.

Apple Arcade will launch September 19 and will be priced at $5.99 per month, which includes Family Sharing access of up to six people. There will also be a one-month free trial so you can test it out. Apple says there will be new games added every month, with a ton of games already available.




Tim Cook surprised us with an announcement of a new entry-level iPad. The successor to the 9.7inch iPad is an all-new 10.2inch iPad. It has a larger display than before and will come with iPadOS 13, Apple’s Smart Connector, Apple Pencil support, the A10 Fusion processor and more. Talk to us to pre-order now!
Learn more about the newest iPad here.

Apple Watch


Next, Apple announced the Apple Watch Series 5, with the first ever always-on display. This display will work intelligently, so when your wrist is down, the screen will be dimmed but the time will still be visible. When you raise your wrist or tap the screen the display will return to full brightness.

The emergency services were also highlighted. With the Series 5, users with the cellular models can now make international calls to emergency services, no matter where the watch was purchased or whether cellular services have been activated.

The Apple Watch Series 5 is available in a range of materials, including aluminum, stainless steel, ceramic, and an all-new titanium.



Now the moment we’ve all been waiting for, the iPhone announcements.


They also announced a new video recording feature, QuickTake, which makes it easier to take videos by long-pressing on the camera shutter button. Video is 4K quality at 60 fps, as well as slo-mo, time-lapse, and expanded dynamic range.

The front-facing iPhone 11 camera has been updated to 12 MP with wide-angle selfie support in landscape. You can also take 4K video at 60 fps, as well as slow-mo videos.

It’s powered by Apple’s new A13 Bionic chip, its faster processor ever. The iPhone 11 has a one-hour-longer battery life than the iPhone XS.

The iPhone 11 is available in six colors: black, white, red, purple, green, and yellow. The iPhone 11 also features a new anodized aluminum finish, which is meant to be more durable.

Starting from $979.

iPhone 11

Apple started by announcing a follow-up to the iPhoneXR, the iPhone 11. The highlight was of course the camera. The new camera features wide and ultra-wide lenses, giving you the ability to adjust the cropping and zoom. There’s also a new night mode that comes on automatically, brightens photos, and reduces noise in low-light situations, plus a next-generation Smart HDR.


iPhone 11 Pro and Pro Max

Last but not least, Apple announced the iPhone 11 Pro and Pro Max.

The new iPhone 11 Pro line features a triple-camera setup on the back, which includes a telephoto lens, a wide angle lens, and a super wide angle lens. The new super wide angle lens is shown in the Camera app as a 0.5x button. Just zoom out to see more and take wider shots, from 0.5x to 2x. The ultra-wide has an f/2.4 aperture with a 120-degree field of view.

The iPhone 11 Pro also includes Night mode.

It also includes Apple’s new A13 Bionic chip and up to 4 hours longer battery life than the iPhoneXS on the Pro and up to 5 hours longer battery life on the Pro Max than the iPhone XS Max.

They all feature a matte finish in four different colour: midnight green, space gray, silver, and gold.

The Pro is starting from $1,379 and the Pro Max is starting from $1,519.

If you have any questions about the latest announcements or want to pre-order your favourite new tech, get in touch with us!


New Macs for Back to School


Recently, Apple announced updates to two of its most popular laptops: the MacBook Air and the MacBook Pro.

Here’s what you need to know:


MacBook Air

Updates to this laptop were minimal, keeping the same thin, lightweight classic design you expect from your MacBook Air. The MacBook Air still has the beautiful Retina display, but was upgraded with True Tone display for a more natural viewing experience.

Another great feature of the MacBook Air is the use of Touch ID for login, making it quick an convenient to log in and get started, while maintaining the level of privacy and security you’d expect from Apple.

The best part about the announcement was that you’ll get these upgrades and all the features you already know and love at a lower price than ever, now starting at $1449.99.

Available in silver, space grey and gold, and giving you all-day battery life, the MacBook Air is your perfectly portable, do-it-all notebook.


MacBook Pro

The MacBook Pro was already a highly capable machine, packing powerful processors, super-fast SSDs, all-day battery life and an amazing display.

Now, the entry-level MacBook Pro has been updated with the latest quad-core processors for up to 2 x faster performance. Like to work on multiple things at once? This processor will have no trouble simultaneously running multiple apps, tabs and switching between multiple virtual desktops frequently. You can also easily edit photos in Apple Photos, Adobe Phototshop or Lightroom.

The entry-level 13-inch MacBook Pro also adds Touch Bar and Touch ID, True Tone to the brilliant Retina display, the Apple T2 Security Chip and immersive stereo speakers with wide stereo sound.

The price tag that comes along with these amazing upgrades? Now at a new, lower price, starting at $1,699.

If you’re ready to get your hands some of the most loved notebooks, or just have questions about these upgrades or any Apple devices, don’t hesitate to come in store or give us a call. One of our Certified Apple Specialists would be happy to help!

Core 1 Gift Guide


It’s finally December, which can only mean one thing- it’s finally the holiday season! And what better way to get into the spirit than by crossing off your list with the perfect gift for everyone in your family.

Lucky for you, we’ve rounded up the top gifts of the season:


Apple AirPods - $219.99

Wireless, effortless, the perfect gift for the commuter or exercise nut on your list. No need to worry about cords tangling, connection issues, or running out of batter right away. After a simple one-tap setup, AirPods are automatically on and always connected. Using them is just as easy. They can sense when they’re in your ears and pause when you take them out. And the AirPods experience is just as amazing whether you’re listening to your iPhone, Apple Watch, iPad or Mac.


Apple HomePod - $449

For the music lover on your list, the Apple HomePod will change the smart home and music experience forever. Place HomePod anywhere in the room. With spatial awareness, it automatically analyzes the acoustics, adjusts the sound based on the speaker’s location, and separates the music into direct and ambient sound. Ask Siri to play music and it will learn what you like to hear. Use it to control the smart devices in your home or just find out the weather. What can’t this speaker do?


Herschel Little America Backpack - $120

Functional and stylish, the Herschel Little America Backpack is perfect for the adventurer on your list. This backpack looks great, with a mountaineering silhouette, the bag elevates an iconic style with modern functionality. Based in Vancouver, Canada Herschel Supply Co. is a design driven global accessories brand that produces quality products with a fine regard for detail.


Herschel Spokane Sleeve - $55

Where would an adventurer be heading without their MacBook tucked safely away in a sleeve? The Herschel Spokane Sleeve is slim and protective, fleece lined and features a flap closure with concealed magnet fasteners. Available in a range of colours, you can customize the sleeve to the personality of anyone on your list.

JBL Flip 4 Speaker - $149.99


The perfect gift for the accident-prone person on your list, the JBL Flip 4 can go anywhere with you- even in the shower or the pool. The JBL Flip 4 offers Wireless Bluetooth Streaming, 12 hours of playtime, and surprisingly powerful sound.


Kate Spade iPhone Case Collection - Starting from $40

Looking for the perfect stocking-stuffer for the individualist on your list? Help them dress up their tech with designer phone cases from Kate Spade New York.Live colourfully, with the perfect art of playful sophistication. With a huge range of colours, graphic prints, incandescent charm and irreverent wit, there’s an option for everyone.

Otterbox Symmetry Disney Collection - $50

Who doesn’t have a total Disney lover on their list this year? The best part is, you can get the top level of protection from Otterbox, in a fun and stylish case. Create your own happily ever after with Disney iPhone cases!

Aftershox Treks Air - $129.99


Have an elite athlete on your shopping list this season? The next generation of bone conduction technology is what’s inside our lightest and most organically designed open ear headphones to date. We cut the bulk and used titanium everywhere possible to ensure they not only fit more securely but sound better too. Trekz Air are inspired by the demands of elite and aspiring athletes motivated by their music and their world.

TwelveSouth Compass Stand - $29.99

The Compass Stand is a clever, multi-use stand optimized to work with iPad Pro 9.7-inch and all generations of iPad Air and iPad mini in both landscape and portrait mode. This compact stand serves as a stable easel that holds your iPad in portrait or wide-screen mode. Use it for hands-free viewing and interacting with iPad. Flip down the secondary leg and Compass 2 becomes a comfortable typing stand. Machined from heavy gauge steel, Compass 2 folds flat and includes a soft travel sleeve so you can take it everywhere your iPad roams.

Summing up Apple's 'More in the Making' Event

A recap of the best news out of Apple’s “More in the making” event.

This year, Apple had so much to launch that they had to hold another special event on October 30, which they called “More in the making.”
We’ve rounded up the most important things to know:

MacBook Air


The Macbook Air was revamped for the first time in 8 years, meaning it’s the first time the laptop has had a full overhaul since it was originally introduced by Steve Jobs in 2010.

The new machine features a Retina display, with over 4 million pixels and is now even more portable that the previous generation. It measures 10% thinner at 15.6mm thin, and weighs 0.25lbs less, now weighing 2.75lbs.

It can be configured up to 16GB of RAM and up to a 1.5TB SSD. It’s now available in space gray, silver and gold.

Mac mini


Every Mac mini now comes standard with a quad-core CPU, but Apple also offers six-core models for the first time.
The Mac mini features gigabit Ethernet, four Thunderbolt 3 ports, an HDMI port, and USB-A. There’s also a made-to-order option for a 10 Gigabit Ethernet port.
Talk to us about customizing a Mac mini that will best suit your needs.

iPad Pro


We were the most excited about the launch of the new iPad Pro models.

The new iPad Pros feature a full-screen design, flat edges and rounded corners and will be available in 11 inch and 12.9 inch sizes.

The new iPad Pros are 1mm thinner than the last gen, measuring in at 5.9mm thin. There is a new USB-C port replacing the old Lightning connector and the headjack has been removed.

It’s powered by the A12X Bionic processor, which is built on the same 7 nanometer technology as the iPhone XS processor.

If you’re looking for the latest accessories to go with your new iPad Pro, Apple launched a new second-generation Apple Pencil, with a more ergonomic-friendly design and tap support. Apple also launched a new Smart Keyboard Folio, which offers from and back protection and two different viewing angles.

The perfect holiday gift for the special someone, make sure to talk to us about order your top pick.

We look forward to seeing you in store to order any of these awesome new products, or give us a call if you have any questions.

Catch the whole keynote for yourself